Right now this statement may resonate with some of you, and may seem completely foreign to others, but here it is: believe it or not, in this humble "writer's" opinion, we're all born geniuses. Genius-hood is native to us as humans; we just manage to "forget" this genius as we become socially conditioned.
Those humans popularly regarded as "Geniuses" have done nothing more than simply held onto their childish perspectives; their whole world being brightly coloured by their inquisitive minds and their ability to see opportunity where stumbling block presents itself.
Some of the greatest minds on Earth offer some support of this statement.
Call to mind that classic image of Einstein poking his tongue out at the camera. Have you ever looked in his eyes, or have you only focussed solely on the tongue? Look deeply into his eyes, the spark of child-likeness shines out like an eight-week-old puppy first discovering dirty socks.
Another fine example was Mozart. Now, if you can get past the hideous laugh bestowed, rightly or wrongly, upon this prodigy in the movie "Amadeus" by the dude who played Cool's dad in Parenthood, there were truths ridden throughout this film - didn't it strike anyone that Mozart was perhaps a little, well, childish?
Child-likeness is akin to genius - with minds and hearts young enough to not be dictated to by structure. The very structure that generally leads people to becoming grumpy, stiff old codgers who keep complaining about, "The youth of today".
You are really as old as you feel. It's that simple.
The beauty about this is that it's not just confined to people; it's indicative of an entire concept - the concept of youth; that of being too fresh to be crushed by the weight of structure. This extends to younger companies making ideal partners in communications for example... especially ones in Alexandria who will be re-locating to Redfern early next year. And ones called Heard, coincidentally enough.
You see, we've all been around the advertising block a few times, and we all have stories about how long-established structure and stale culture ensures that creativity remains well and truly strangled, and things are never really going to change, because no one ever had the balls to TRULY shake things up.
Well, we're in the formative stage, where we're frequently calling upon our vast collective experience of all aspects of our jobs, learning from the things we felt didn't work, and incorporating the things that did. We're creating a new company, a new way of working with each new day, and the results are astounding. (*Insert scene of looking wistfully into the clouds, eyes with soft focus, with wind gently blowing hair and a single-note piano composition evoking thoughts of hope and joy).
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